LABEL 5
New limited edition in 2019

LABEL 5 FOLLOWERS WILL PICK NEXT YEAR’S LIMITED EDITION!

Scotch Whisky LABEL 5 empowers its digital community by giving them the opportunity to choose the design of next year’s street art limited edition.

This summer, LABEL 5 launched the « The Power of 5 World Tour ». Five renowned street artists created five graffiti artworks related to the number 5, in key cities around the world -London, Beirut, Brussels, Hong Kong and Mexico. This urban and creative activation was unveiled across the brand’s digital platforms and met with success. Enthusiastic followers from round the world expressed their keen interest with plenty of likes, comments and shares.

In 2019, the Scotch Whisky brand is going further by engaging its fans into the creation of its new limited edition. The five graffiti artworks created for the street art activation will compete during a digital contest starting on the 18th October across social media. LABEL 5 followers will have the opportunity to choose by hitting the “like” button on their favourite design.

Through this interactive process, LABEL 5 aims at getting closer to its consumers and involving them in its communication.

ABOUT LABEL 5

Top ten Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. LABEL 5 is enjoyed in more than 100 countries and is renowned for its high quality and appreciated for its smoothness. With 2.6 M 9-L cases sold in 2016, LABEL 5 is a key player in the Scotch Whisky category.
LABEL 5 First Blending Company – Starlaw Road, Bathgate, Scotland

For more information:
Group LA MARTINIQUAISE: www.la-martiniquaise.com
Contact : Nadège PERROT – Email: nadege.perrot@la-martiniquaise.fr

Please drink LABEL 5 responsibly