Elaborated in the heart of Kentucky, OLD VIRGINIA is patiently aged for over 6 years in charred virgin white oak casks. From this long maturation process emanates an authentic Bourbon Whiskey with strong notes of wood balanced by mellow vanilla, alongside a lingering smooth caramel finish. The specific new design gets its inspiration from the aesthetic movement, dating back to […]
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The Power Of Five campaign
THE POWER OF 5 CAMPAIGN, AN INTERNATIONAL DRIVING FORCE Launched at the end of last year as a real step up from previous campaigns, the new LABEL 5 communication already proves to be a success. Focusing on values of Group Power and togetherness in an urban scenery, The Power of 5 expresses in a human […]
The High Five campaign
LABEL 5 INTRODUCES “HIGH 5”, ITS NEW DIGITAL CAMPAIGN! An international and innovative operation to share a drink worldwide LABEL 5 Scotch Whisky has launched a new international campaign called “HIGH 5: Say cheers to the world”. Fun and innovative, HIGH 5 is the first digital platform that allows people to virtually share a drink […]