LABEL 5 CONTINUES ITS JOURNEY TOWARDS INNOVATION WITH THE LAUNCH OF ITS FIRST FLAVOURED WHISKY-BASED SPIRIT DRINK ‘ORIGINAL CITRUS’ LABEL 5 introduces its first flavoured spirit drink: Original Citrus, crafted from a blend of its Scotch Whisky Classic Black and natural citrus flavours of lime, lemon, orange and bergamot. The result is a masterful mix of 5 flavours, perfectly balanced […]
Archive for the ‘Our Whiskies’ Category
Top 10 Scotch Whisky LABEL 5 releases the “City Lights” limited edition inspired by the vibrant lights of the city. LABEL 5 Scotch Whisky is proud to introduce its new limited edition, as part of the global “City Lights” brand platform. This activation communicates on the vibrant lights and the positive energy of the city, […]
LABEL 5 unveils its new “Power of 5” campaign!
LABEL 5 Scotch Whisky is proud to present two new visuals and a 30-second video for its “Power of 5” campaign. A WORLDWIDE CAMPAIGN FOR AN INTERNATIONAL COMMUNITY This worldwide campaign, with the illustration of the claim “The Power of 5”, aim to federate people around positive values: to be open to the world and others. Lighting effects, […]
CUTTY SARK keeps its bold spirit and unveils its new 12 years old expression
After nearly a century of adventures and discoveries, Cutty Sark has gathered its passion and expertise to create a 12 year old high quality Whisky. Offering a “mellow mouthfeel”, the expression is balanced by complex notes of spice and fruit.This statutory and audacious Whisky straight from Scotland is elaborated with commitment and precision. The expression […]
LABEL 5 celebrates creative energy with 5 rising street artists
LABEL 5 Scotch Whisky has partnered with urban art collective Upfest – organisers of Europe’s biggest street art festival – to create five unique pieces of temporary art as part of its latest brand campaign. Our Scotch Whisky brought together a collective of five street artists from the UK, who were asked to create a […]
CUTTY SARK WHISKY RE-ANCHORS ITS MARITIME HERITAGE WITH “THE SPIRIT OF ADVENTURE” CAMPAIGN
“The Spirit of Adventure” new advertising campaign represents a milestone for Cutty Sark Scotch Whisky, and confirms its strategic ambition to pursue its international conquest and recruit the next generation of Scotch drinkers. The script depicts the famous eponymous three-masts, sailing on a rough sea to the rhythm of an epic music. This campaign, an […]