LABEL 5 SCOTCH WHISKY UNVEILS THE NEW DESIGN OF ITS CLASSIC BLACK

THE CORE PRODUCT FROM THE LABEL 5 RANGE EVOLVES TOWARDS MORE MODERNITY

Top 10 Scotch Whisky LABEL 5 updates the design of its top reference. The new Classic Black label gains modernity and impact, with a brand identity that stands out and reassuring elements such as the LABEL 5 coat of arms, the Scottish origin or the signature of our master blender. Black stays at the heart of the design, with elegant gold outlines.

“The objectives were to increase brand awareness and visibility with an assertive design and a two-part label. While staying in continuity with the previous version, this new revamped packaging fits perfectly in the LABEL 5 Scotch Whisky range, and brings the brand in a new era.” Nadège PERROT, international marketing manager